Search Engine Optimisation

Search engine optimisation (SEO) should be considered and planned before your website has been built.

SEO relies on more than just keywords. The internal linking structure of your website, the domain name you choose, even the way images are tagged and coded within your layout, can all contribute to and effect your search engine ranking.

WWW.ART Design Services maximise your business' presence in search engines like Google, Bing and Yahoo, increasing the percentage of your business gained from having a web presence.

We submit your website to the three major search engines Google, Bing and Yahoo as well as setup Google Webmaster Tools and Analytics to help achieve your desired results.

Improve the effectiveness of your website

There is a lot you can do to increase traffic to your website.

Include your website address on all promotional material
Request links to your website from partner services and business directories
Have links to related, non-competing websites
Create web pages with outcomes
Run special offers on your website, have benefits for your visitors
Collect a permission database of customers and potential customers to send regular updates

More about SEO

Learn more about how WWWW.ART can maximise your business' presence in search engines

The difference between on-page and off-page Search Engine Optimisation (SEO)?

On-page SEO is the content of your website, including the titles, meta data and body content of your websites pages. Off-page SEO encompasses any external links that come back to your website and paid advertising.

A major ranking factor is how many other websites link back to you, because it means someone else is recommending your content and it must therefore be worth reading.

Google collects information about every page to the web so people can locate what they need. If you’re a website owner search results matter you need higher rankings to get found. Make sure your website has the ingredients to rank higher by using search engine optimisation (SEO).
Optimise your web page content and titles

Ask yourself some key questions to guide the content you write - what are some of the most common words and phrases your customers use to describe your industry, product or service? And what content is going to reach the largest, most relevant audience for your website?
Research keywords

Tools like Google AdWords’ Keyword planner can give you suggestions as to what the primary keyword focus should be and indicate popular and competitive keywords.

Google Trends helps you analyse and gather more keywords to gauge interest by time and region. You can analyse the popularity of a keyword with trending data, get a quick snapshot of popular news headlines over time and even see related searches for more keyword ideas.
Write great content in line with some principles

SEO copywriting involves writing content that encourages search engines to send you the most valuable traffic, and encourages readers to share and link back to it.
You should even optimise your images

That’s right, Google can’t understand what your images are about, so include keywords, the image file name and Alt text for search engines. Image captions allow for the image to rank for the more relevant terms by sending stronger relevancy signals.
Improve page relevancy with Title tags

Title tags determine the relevancy of the page. It ideally should be a succinct, accurate description of the content of that page. Place relevant keywords close to the front and stick to a suitable 70 character limit. You can see the title tag on the headline of your article.
Attract more visitors with Meta Description tag

A Meta Description Tag exists as a short description of a page’s content and Google doesn’t actually use this tag for determining rankings. But it does engage your readers when it appears in the moment when they’re deciding to click on your site.
Understand Heading tags

Headings are pieces of HTML code that help you make particular words stand out on a page. H1 headings are the most important where they provide a clear description of the page. You should include keywords where possible.