-
1. Design Brief
The first stage of any design strategy is to discuss your businesses needs, and whether you require a new logo or a logo refresh.
We will invite you to work through our 'Brand Design Strategy Workbook', this will help us understand the purpose, goals and design elements required to develop your perfect brand identity.
-
2. Research
We conduct research focussed around your industry, your competitors and the design elements indicated in the 'Brand Design Strategy Workbook'.
This ensures that your new logo will be unique and stand out in your market.
-
3. Concept Development
Once we have an understanding of your business, industry and competitors we put together 3 unique logo concepts with ideas based on imagery, design elements and colours specified.
Things that we consider when developing your new logo include: Is it simple? Is it memorable? Is it versatile? Is it scalable? Is it appropriate to your business?
-
-
4. Presentation
Once we have developed your 3 concepts, we will send these to you in a presentation file. Here you will find additional display uses of each logo making it easier for you to choose your preferred concept.
This presentation file also includes colour schemes, alternate logo variations and visual mockups so you can see how your new logo will look in real life.
"I really like how putting the draft design into a mockup gives me a perspective of seeing it in the office – that makes a world of difference to my decision making."
Sue Humphris - Beechworth Lake Sambell Caravan Park
-
5. Delivery
Once you choose and approve a logo concept, we will then package it up with suite of file types including .JPG, .PNG, .PDF and .EPS.
We will also supply a range of logo variations which could include a 'straight' and 'stacked' version, a reversed version and a black and white version. This will ensure you will have the right logo for every situtation.